Protecting His Brand
Saturday, April 10th, 2010Many of you have already seen this ad that Nike and Tiger released this week. Let me say up front, I like Nike and Tiger, and I am really pulling for him to win the Master’s this weekend. If he wins, his will go down in the annuls as one of the most compelling stories in past and recent sports history. More importantly, I am pulling for him to be a better husband, father, friend and person.
Now, regarding the ad. I really didn’t know how to respond when I first saw it, and I wanted to withhold my opinion until I had time to digest its content and true meaning. As I thought more and more about the ad, it was obvious to me that Nike and Tiger weren’t selling clubs, balls, or shoes. But, they were selling something. What they were selling and how they were selling it, made me uncomfortable. They were using Tiger’s dead father’s voice, out of context mind you, to protect, re-image, and sell the Tiger brand. In my humble opinion, it seemed they were more interested in image rather character and integrity.
This ad inspired a personal question in me: As a leader and minister, how do I protect and sell the Jesus brand in my life each day? Here are some of my answers:
1. Begin each day by acknowledging my absolute need for Jesus
2. Express gratitude to Jesus every day for the gifts that he’s given me
3. Quietly transfer all glory to Him
4. Invite and pursue correction from godly men and women
5. Repent quickly and thoroughly
6. Don’t take myself too seriously (laugh at myself)
7. Model my life after the One who made himself of no reputation
What was your initial response to the Nike and Tiger ad? As a believer, what are some other ways you protect the Jesus brand each day?
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